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Professional Diving Watches since 1959
10 July 1959: Charles Von Büren registers the “Squale” trademark! However, the history of Squale originates even earlier when Charles was a diver diving watch manufacturer for other Swiss brands.
Let's go through the history of the brand through all its different stages (below), or by listening directly to the words of the protagonists here
Charles and Helene Von Buren establish the Von Büren SA watch factory in Neuchâtel, Switzerland. Inspired by their personal passion for diving and water sports, their focus immediately turns to sub-aquatic watchmaking - still an unexplored field at the time.
Charles and Helene Von Buren establish the Von Büren SA watch factory in Neuchâtel, Switzerland. Inspired by their personal passion for diving and water sports, their focus immediately turns to sub-aquatic watchmaking - still an unexplored field at the time.
Von Büren SA registers the Squale brand and obtains the first patent for the production of diving watch cases.
Von Büren SA registers the Squale brand and obtains the first patent for the production of diving watch cases.
The production of cases for other brands begins, still recognizable today by the iconic “shark” featured at 6 o’clock on the dial or on the caseback
The production of cases for other brands begins, still recognizable today by the iconic “shark” featured at 6 o’clock on the dial or on the caseback
The first models are launched exclusively under the Squale brand, including the prototype for the SUB-39 model currently in the collection.
The first models are launched exclusively under the Squale brand, including the prototype for the SUB-39 model currently in the collection.
Italian freediver Enzo Maiorca sets the world diving record of 67 meters, wearing a Squale Master.
Italian freediver Enzo Maiorca sets the world diving record of 67 meters, wearing a Squale Master.
Launch of the Master model
Launch of the Master model
Launch of the 2002 model
Launch of the 2002 model
Jacques Mayol sets a historic record in Japan, reaching a depth of 76 meters, wearing the 2002 model.
Jacques Mayol sets a historic record in Japan, reaching a depth of 76 meters, wearing the 2002 model.
Introduction of the 1521 model. In the following years, Squale becomes the official supplier for the Italian Navy and for the “Folgore” Paratroopers Brigade.
Introduction of the 1521 model. In the following years, Squale becomes the official supplier for the Italian Navy and for the “Folgore” Paratroopers Brigade.
The relationship between the Von Bürens and the Maggi family, the Italian distributors of the brand, becomes closer thanks to collaborations in Italy such as performance tests carried out on the island of Giglio.
The relationship between the Von Bürens and the Maggi family, the Italian distributors of the brand, becomes closer thanks to collaborations in Italy such as performance tests carried out on the island of Giglio.
In preparation for his retirement, Charles Von Büren sells the brand to the Maggi family.
In preparation for his retirement, Charles Von Büren sells the brand to the Maggi family.
Launch of the Rambo model, a professional watch with integrated compass
Launch of the Rambo model, a professional watch with integrated compass
Launch of the Tiger model.
Launch of the Tiger model.
The Maggi family decides to relaunch Squale watches onto the market, restarting production of the most iconic models.
The Maggi family decides to relaunch Squale watches onto the market, restarting production of the most iconic models.
Launch of the 2002 LUX model, with a bezel set with diamonds
Launch of the 2002 LUX model, with a bezel set with diamonds
Launch of the Matic model.
Launch of the Matic model.
Squale becomes the official supplier to the Italian State Police Divers Unit, with a special edition of the 2002 model created according to their specific requests. The model then becomes available to the public (“2002 Black Black Round Dots”).
Squale becomes the official supplier to the Italian State Police Divers Unit, with a special edition of the 2002 model created according to their specific requests. The model then becomes available to the public (“2002 Black Black Round Dots”).
60th anniversary celebration of the birth of the company. The SUB-39 collection is launched with a limited edition of 150 pieces.
60th anniversary celebration of the birth of the company. The SUB-39 collection is launched with a limited edition of 150 pieces.
Launch of the T-183 model, the first Squale model in fiberglass and carbon.
Launch of the T-183 model, the first Squale model in fiberglass and carbon.
Squale moves its headquarters to Ticino, Switzerland, and closes its headquarters in Milan.
Squale moves its headquarters to Ticino, Switzerland, and closes its headquarters in Milan.
Squale becomes the official sponsor of Vincenzo Ferri, an Italian freediver who holds several world records.
Squale becomes the official sponsor of Vincenzo Ferri, an Italian freediver who holds several world records.
Launch of the Squale Galeazzi model, a limited edition that marks the beginning of the partnership with Drass Galeazzi, a leading underwater technologies company. In the same year, the Tribute model is unveiled, a limited edition watch accompanied by a re-edition of the famous Galeazzi knife.
Launch of the Squale Galeazzi model, a limited edition that marks the beginning of the partnership with Drass Galeazzi, a leading underwater technologies company. In the same year, the Tribute model is unveiled, a limited edition watch accompanied by a re-edition of the famous Galeazzi knife.